SoB
School of Business
Business, Marketing, HR, Hospitality & Tourism — dual-degree ready
APU's Business School combines strong management theory with tech-native specialisms: AI & Analytics, E-Business, Digital Marketing, and Supply Chain. Hospitality students also have a dual-award path with HTMi Switzerland.
Programmes by level
All programmes
Bachelor · 3 years
BA (Hons) in Business Management
Core management, strategy, operations and leadership.
Bachelor · 3 years
BA (Hons) in Business Management with specialism in AI & Business Analytics
Applied ML and analytics for business decision-making.
Bachelor · 3 years
BA (Hons) in Business Management with specialism in Business Analytics
Data-driven strategy, dashboards, and forecasting.
Bachelor · 3 years
BA (Hons) in Business Management with specialism in E-Business
E-commerce, digital operations, and marketplace strategy.
Bachelor · 3 years
BA (Hons) in International Business Management
Cross-border strategy, trade, and global operations.
Bachelor · 3 years
BA (Hons) in International Business Management with specialism in Supply Chain Management
Global logistics, procurement, and supply resilience.
Bachelor · 3 years
BA (Hons) in Human Resource Management
Talent, performance, compensation, and organisational design.
Bachelor · 3 years
BA (Hons) in Marketing Management
Brand, consumer behaviour, integrated marketing communications.
Bachelor · 3 years
BA (Hons) in Marketing Management with specialism in Digital Marketing
Performance marketing, SEO/SEM, social, content, and analytics.
Bachelor · 3 years
BA (Hons) in Tourism Management with specialism in Hospitality
Hospitality operations, destination management, experience design.
Bachelor · 3 years
BSc (Hons) in Hospitality and Tourism
Hotel, resort, and travel operations with dual award option (HTMi).
Bachelor · 3 years
BSc (Hons) in Hospitality and Tourism with specialism in Aviation Management
Airline, airport, and aviation services management.
Bachelor · 3 years
BSc (Hons) in Hospitality and Tourism with specialism in Events Management
MICE, corporate events, and festival operations.
Bachelor · 3 years
BSc (Hons) in Hospitality and Tourism with specialism in Hospitality Innovation
Tech-led hospitality, service design, and guest analytics.
Faculty
Prof Dr Kashif Hussain
Senior Head, School of Business & School of Global Hospitality and Tourism
Assoc Prof Dr Devinder Kaur
Head of School of Marketing & Management (SoMM)
Prof Dr Mohammad Falahat
Professor, SoMM · Director of Strategic Research Institute
Haslina Hashim
Lecturer · Creativity & Innovation